The Ronaldo Effect
On 14 June 2021, major news outlets around the world attributed a 1.6% drop in Coca-Cola’s share price to Cristiano Ronaldo’s preference of water over Coke. The truth was both a little more simple and a lot more complicated.
On 14 June 2021, major news outlets around the world attributed a 1.6% drop in Coca-Cola’s share price to Cristiano Ronaldo’s preference of water over Coke. The truth was both a little more simple and a lot more complicated.