Scaling a B2B platform isn’t just about long sales cycles and enterprise deals anymore. Companies that master network effects, freemium models, and viral adoption tactics can accelerate growth—just like successful B2C platforms. But without a strong data foundation, even the best network effects won’t reach their full potential.

This article explores the key components of Amazon’s business model that led to them becoming a trillion dollar company, as well as some of the criticism that has been levelled against it.

Following the burst of the DotCom bubble, the surviving companies like Apple, Google, and Microsoft became apex predators in their respective fields. This article explores the factors leading up to and during the DotCom bubble, as well as examine the long-term impact on the tech ecosystem.